Upsell/Cross-sell Email Marketing Campaign

Email 1 - Subject: Our Gift To You — 15% Off Your First Purchase

Subject Line: A Little Something For You And Your Little Ones

Thank you for subscribing to our newsletter! You’ll be the first to hear about the latest Ooh La La Baby news, including events, exclusive offers, and discounts.

As a matter of fact, here comes a discount right now— to thank you for your subscription, we’re offering 15% off your ENTIRE first order at www.oohlalababy.ca. Please take a moment to confirm your email address. Once confirmed, you’ll receive an email with your discount code for 15% off at checkout.

Happy shopping!

[CTA: Shop Now]

You are receiving this email because you’ve subscribed to the Ooh La La Baby newsletter. If you no longer wish to receive our emails, you can [Unsubscribe] from this list. 

Email 2  - Subject: Client’s Unique Value Proposition

Subject Line: All About Ooh La La

We’re so excited you’ve subscribed to our newsletter. Now we can really get to know each other a little better.

We started Ooh La La Baby Boutique in a small North Vancouver showroom in 2016 with the goal of helping moms find fashionable, stylish, and 100% adorable clothing for their minis. Ooh La La offers a beautiful collection of thoughtfully curated outfits and accessories that showcase the latest trends while still being comfortable for daily wear. 

We’ve recently updated our website to make it easier than ever before for mamas to

discover adorable and affordable pieces for their teeny tiny fashionistas. 

After all, every day is a fashion show and the world is your runway. Make ‘em say, “ooh la la” with charming and stylish pieces from our collection.

Visit www.oohlalababy.ca to see what we have in store for you.

[CTA: Shop Now]

You are receiving this email because you’ve subscribed to the Ooh La La Baby newsletter. If you no longer wish to receive our emails, you can [Unsubscribe] from this list.

Email 3 - Subject:  Top Products 1/2 + Reminder of Promotion They Signed up For

Subject Line: Our Top Picks For Your Littlest Ones

With so many cute pieces to choose from, deciding what to purchase for your first order can sometimes be the hardest part. We thought we’d help you out by sharing some of our most iconic dresses with you: 

The Kiki Dress

No matter what occasion, your little one will be the center of attention in this stunning dress.

The Grace Dress

A classic and elegant lace and tulle dress with a dazzling sash, perfect for dressed up events.

The Selena Dress

Your little one will have people saying “ooh la la” in this delightful floral number complete with matching headband.

Dresses will always be in style and help your little fashionista to stand out from the crowd. If you thought all of these dresses were amazing, you’re in luck— your 15% discount applies to EVERY item in your first order when you use discount code  [CODE] at checkout.

[CTA: Shop Top Dresses Now - link to products]

You are receiving this email because you’ve subscribed to the Ooh La La Baby newsletter. If you no longer wish to receive our emails, you can [Unsubscribe] from this list.

Email 4  - Subject:  Top Products 2/2 + Reminder of Promotion They Signed up For

Subject Line: Find Your Favourites

Still deciding what to purchase in your first order? There’s still time to use your 15% off discount— take a look at some of our top adorably chic lounge sets for inspiration:

The Lilac Rainbow Lounge Set

A cozy and comfortable three piece set, that adds a splash of colour to any casual day.

The Heart Print Lounge Set

A comfy and cute three piece lounge set in ultra-soft ribbed heart-print!

The Rainbow Lounge Set

A stylish set for those chill days in a stylish neutral colour palette that is sure to turn heads.

Lounge sets are a classic option for little fashionistas to look ultra stylish while still maintaining optimal comfort levels. If you loved any or all of these sets, you’re in luck! Your 15% discount applies to all items in your cart— just use discount code CODE at checkout.

[CTA: Shop Leisure Suits Now]

You are receiving this email because you’ve subscribed to the Ooh La La Baby newsletter. If you no longer wish to receive our emails, you can [Unsubscribe] from this list.

Email 5  - Subject:  Invite to Engage with Social Media (Create Social Proof)

Subject Line: You Like Us, You Really Like Us!

Do you really, really like Ooh La La Baby? Better make it official then by following us on Instagram and Facebook (@oohlalaboutique), where you’ll find outfit inspo, latest wardrobe pieces, and exclusive product shots! You can also tag us when you post photos of your little one wearing our apparel for a chance to be featured on our social accounts.

[Follow Us CTA - link to Instagram or Facebook account]

You are receiving this email because you’ve subscribed to the Ooh La La Baby newsletter. If you no longer wish to receive our emails, you can [Unsubscribe] from this list.

Email 6  - Subject:  Testimonials

Subject Line: The Critiques Are In— See How We Did!

Ooh La La offers a stunning collection of thoughtfully curated outfits and accessories that showcase the latest trends. Our pieces are glamorous and stylish, but also durable and comfortable enough for daily wear. Take a look at what our customers have to say about us:

“My one stop shop for the most beautiful selection of outfits and dresses for my little one!”

— Pauline

“This is our fave place to shop for the cutest looks for both mommy and mini outfits and accessories. Great customer service and super quality items— highly recommend!”

— Nicole

“The best girly outfits for your mini. My daughter loves all her princess dresses!”

— Denise

“Every little girl’s dream; their very own fairytale shop. Princess sparkles, tiaras, ruffles, fur and all the latest trends for every mini fashionista!”

— Chantal

“I absolutely LOVE this boutique. The quality is better than most. The styles are adorable and the material holds up in the wash. My daughter always looks so cute and we always get compliments, so great to be able to match her as well.”

— Danica

[CTA: Shop Now]

You are receiving this email because you’ve subscribed to the Ooh La La Baby newsletter. If you no longer wish to receive our emails, you can [Unsubscribe] from this list.

Email 7  - Subject:  Final Reminder of Sign Up Promo

Subject Line: 15% Off — Going, going, ALMOST GONE!

Your discount code for 15% off your purchase is expiring soon!

Use discount code CODE to receive 15% off all items in your cart. Hurry though— this code expires tonight at midnight. Don’t miss out on this affordable fashion opportunity for your little ones.

[CTA: Shop Now]

You are receiving this email because you’ve subscribed to the Ooh La La Baby newsletter. If you no longer wish to receive our emails, you can [Unsubscribe] from this list.

Abandon Cart Email - 1st Email - No Offer

Subject Line: Items In Your Cart Are Selling Fast!

We noticed you left a few items in your cart. Some of these items are selling out fast, and we don’t want you to miss out — we’ve saved your items for now while you think about it.

[CTA: Shop Now - Link to Cart]

You are receiving this email because you’ve subscribed to the Ooh La La Baby newsletter. If you no longer wish to receive our emails, you can [Unsubscribe] from this list.

Abandon Cart Email - Second Email, With Offer 

Subject Line: You’ve Left Some Items In Your Cart… Would 10% Off Help?

We noticed you left some items in your cart. We know how chic and adorable our clothing is, and we want everyone to have the chance to experience and enjoy our pieces. That’s why we’re offering 10% off your entire cart.

Add a little sparkle and pizzazz to your life— enter discount code CODE at checkout to redeem this offer today! 

[CTA: Shop Now - Link to Cart]

You are receiving this email because you’ve subscribed to the Ooh La La Baby newsletter. If you no longer wish to receive our emails, you can [Unsubscribe] from this list.